It is not true that 'nothing comes out of nothing', observes Dr Andrew Hass. 'Nothing', we might say, gets bad press, and deservedly. For nothing strips away, tears down, erases. And we want a positive society. Yet there is always a substantive way to render nothing, and make it work for something. We see this even in the claim that “nothing gets bad press”: differently construed, we also know that, in today’s media-saturated world, no matter how negative certain press coverage might be, no publicity is bad publicity.