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Sweets, crisps and sugary drinks need to be put on a level playing-field with fruit and vegetables if the UK is to win the battle against preventable diseases, a leading think tank says.

As almost no advertising revenue is available from a fledgling private sector independent of the government, this advertising ban poses a grave threat to the media group’s economic viability.

The World Health Organisation has urged governments to enforce bans on tobacco advertising, promotion and sponsorship at sporting events, including when hosting or receiving broadcasts of Formula 1 and MotoGP events.

The Advertising Standards Authority has announced that it will enforce a new code around gender stereotyping in adverts from June 2019.